Fragrance Trends for 2025: What's In and Out
Fragrance is having a major moment. From scents that vibe with your skin to more creative ways to wear fragrance, this year is all about self-expression, mood-boosting magic, and fragrances that feel like you. So, what’s trending, and what are we leaving in 2024?
What’s In:
1. Grown-Up Gourmands
Sweet gourmands are getting an upgrade with deeper, more interesting notes like rich cacao, marshmallow, rhubarb and fig. Think indulgent, but with depth.
2. Perfume That Feels Personal
Whether it’s customizing perfumes, or using quizzes to find your perfect match, personalization is here to stay. It’s all about finding (or creating) scents that fits your personality and lifestyle.
3. Bright Citruses
Citrus is bringing fragrance to new dimensions: with zesty notes like mandarin, yuzu, and grapefruit adding a bright, crisp edge to florals or balancing the richness of gourmand scents.
4. Portable Formats
Rollerballs and solid perfumes are gaining popularity in 2025 for their convenience, travel-friendliness, and lower price points.
What’s Out:
1. Sugar Overload
Sweets are always a treat, but overly-sugary, candy-like perfumes making way for more balanced, wearable gourmands.
2. Flashy Packaging Without Substance
A stunning bottle or cute packaging just isn't enough. Shoppers are focusing more on perfume notes and ingredients than if it looks cute on a shelf.
3. Basic, One-Note Scents
Minimalist fragrances had their moment, but perfumes with unexpected combinations like vanilla and salt, smokey rose, and whipped tuberose are taking center stage.
Final Thoughts
This year is all about "you". Whether that means finding a scent that feels super personal or experimenting with new formats, fragrance in 2025 is anything but traditional. It’s time to explore, experiment, and most importantly—smell amazing while doing it.
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